New
Media Consortium Brand, Web Site
The New Media Consortium
needed to update its brand identity and visual presence to reflect the
breadth of work it was doing. An interview process with key leaders and
an audience assessment was done to recreate the tone for the brand.
The
result was "Sparking Innovative Learning and Creativity" as
a tag line and a modular approach to showcasing the projects done by this
non-profit. The focus was shifted from a news site to an engaging, interactive
exploration of how the NMC brings together higher education institutions
and high tech companies to foster innovative ways to learn and teach.
Role:
Creative Director, Branding Lead